I led the global creative and strategic platform for Love, Chuck. What started as a love letter from Chuck Taylor to the game became the biggest Converse brand campaign in years, with Charli XCX, Billie Eilish and SGA leading a worldwide creator platform.

• Building the brand playbook for global activation
• Setting creative vision for the launch, from Tier 1 talent to regional creator briefs and retail activations
• Writing creative concepts and executions to put the playbook into action across channels

I launched That’s the Mix, a new Sprite flavor available only at McDonald’s, with a social, digital and experiential campaign that earned over a billion impressions in one week and had people lined up around the country to try it.

Watch the case study.

• Writing the campaign platform and launch creative for brand socials, Spotify, YouTube and McDonald’s retail activations
• Leading an agency team of ten creatives, as well as external creative & production partners
• That’s the Mix became the McDonald’s blueprint for later launches with Travis Scott, Cardi B and BTS

I wrote the concept and tagline for Wella to win over professionals with “Change Like a Pro.”

Change is at the heart of every client’s hair journey, but for colorists, switching brands is a big decision that can’t be made lightly.

Celebrity hair stylists Briana Cisneros and Nikki Lee launched the platform in 2026. Nikki gave Briana a bold new look in the chair as they talked about change. Then the two industry icons shared advice and tips for pros making the switch to Wella.

• Writing the creative platform, interview questions and launch scripts, from pitch to shoot
• Building campaign materials across channels to promote the switch to Wella

I directed the launch campaign for the Prime adult animated series “Fairfax” with an interactive experience on the LA block that inspired the show.

Watch the case study.

• Writing the experiential narrative, immersive actors' scripts & guidelines, project bible and campaign assets to promote the week-long set of premieres and fan events
• Leading over 30 internal and external resources to design the space, create original merch and rehearse the immersive theater experience for creators, cast, clients and fans
• Turning the real Fairfax block into the campaign by curating neighborhood partnerships to drive traffic to local businesses, with Amazon-funded giveaways

I co-created Instagram’s first brand campaign, “Find More to Heart,” leading a team of 20+ creatives and content curators to discover unique talent on the platform.

The films championed emerging Instagram creators who brought heart to the early days of the pandemic, directed by Kris Merc and edited by Mah Ferraz.

Watch “Whole Chef” and “Self ❤️.”

For the Instagram #ShareBlackStories initiative, I worked with Issa Rae and illustrators Jade Purple Brown and Temi Coker to write and launch the 2020 campaign.

Watch “My Style Inspo” and “Soundtrack to My Story.”

I've written TV, print, experiential and social campaigns for Nike, and directed and interviewed the world's top athletes and coaches.

The Nike “New Sport City” social campaign directed by Jordan Hall captured New York's unique sports energy, featuring unsung heroes from streetball to stickball.

I wrote the social and long-form editorial content for the campaign. The series lived on the Nike app, Instagram Reels and TikTok.

My all-time favorites with Nike:

• I led the team at R/GA writing the stories of every Air Force 1 ever for Nike 1THOLOGY. Virgil Abloh selected our work from the Nike archive and featured it in his Nike x Off-White x MoMA campaign

• I wrote the Rakim-narrated History of Nike Air Force 1 film that aired across digital, social and stadiums nationwide

• I directed a YouTube series of short films featuring Kobe, LeBron and Steve Nash, and a playoff TV spot with LeBron for "The LeBrons"

• I started the first Nike Basketball YouTube, blog and podcast, managing a team of writers and content creators posting daily stories and videos

I wrote the brand strategy, campaign platform, TV scripts, digital and social content for “Our Soccer,” the brand campaign celebrating MLS fan energy around the country, with 2 Chainz, Danny Trejo, Matthew McConaughey, Miguel, Rico Nasty, TOKiMONSTA and more repping their local club and culture.

The platform ran for eight seasons, proving fan culture isn’t just an entertaining story, it’s a growth story, building momentum for the league’s $2.5B Apple TV streaming deal.

As ECD at Cornerstone/The Fader, I led the MLS account with an agency team of ten creatives, as well as external creative & production partners, including directors Clayton Vomero and Rollo Jackson.

Watch “Our Soccer” and “How We Do.”

The Sonos One product launch campaign kicked off with Song Stories: Bowie, a global event series at Sonos stores in NYC, London and Berlin.

As ECD at Cornerstone/The Fader, I worked with a team of 30 internal and external creative & production partners to curate and present the global series.

We partnered with curator Paul Gorman, the Bowie estate and photographer Mick Rock to select never-before-seen images and relics from Bowie’s life to be presented in each Sonos space.

The product launch got global press for its storytelling by Bowie raconteurs Mark Mothersbaugh, Goldie, Peaches, Tony Visconti, Nikki Sixx and Alison Goldfrapp.

Built a new brand for a PayPal Ventures-backed startup from scratch: strategic positioning, go-to-market narrative, creative direction and a product launch that attracted over 1 million users in six weeks for Newton, one of the first agentic finance experiences for consumers.

Led the brand & marketing team, regional agencies and AI-native partners to set high standards of campaign design, art, copywriting and craft worldwide.

Created the "Secure the Future" global content and event series with creative, finance and tech partners across the US, Korea, Singapore and Vietnam.

Disrupted a screen-heavy conference with a wordless, analog "unbooth" experience that won the event.

I was the ECD and writer on a docuseries of Chase Private Client films and spots directed by Chiara Clemente.

Watch "Laura's Story."